Myanmar is a fast-developing economy, undergoing rapid industrialisation with growth of numerous new markets and sectors. Market research is a valuable tool for both not for profits and corporate clients alike and increasingly in demand. We can provide market research either with a development lens, in support of design or evaluation for a market-based intervention, or in support of private firms wishing to gather in depth data on an existing/potential client base or market sector.
Specific services we can offer within market research include value chain analysis, market analysis, market segmentation analysis, demand studies, and market testing. With bilingual research capacity, and ability to use a range of methodologies to gather in-depth data on community perceptions and behaviours across a wide social and regional spectrum, we can bridge corporate clients to their consumers at all steps of the value chain. Our team’s experience in market research includes acting as research managers and national consultants in a value chain analysis and market assessment, as part of a scoping study which led to a two-year market development project in the rural livelihoods sector in two agricultural markets, funded by a major international corporation.